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Freelance

Nalkaras Fashion Website

A storefront for handcrafted, made-to-measure Indian wear. Built entirely with Claude Code, and designed around enquiries, not a cart.

Web DesignAI-assisted DevelopmentFreelanceE-commerce
Nalkaras Fashion Website cover

Context

Nalkaras sources sarees and ethnic wear from Indian weavers, tailors each piece and ships worldwide. Everything is priced on request. A shopping cart would have been the wrong tool.

My role

A freelance project, built entirely with Claude Code. I set the direction, made the design and content calls, and reviewed and refined every output.

What I did

The look is premium and editorial: warm neutrals, navy and gold, and big fashion photography. The answers overseas customers need come first: made to measure, worldwide shipping, handpicked fabrics, personal styling. Products show “price on request”, and every path ends in a conversation through an enquiry form, a consultation booking or a WhatsApp button that’s always on screen. A short craft story and a three-step process explain custom orders.

Outcome

A complete, working site in a fraction of the usual time. It shows how I use artificial intelligence in practice.

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